Operation Icing Jojo Huxster Brighton Vegan Cupcakes

Hi! I’m Jojo, owner, operator and chief (only!) baker at Operation Icing.


Before going vegan I wasn’t a cook let alone a baker but since discovering veganism I’ve discovered a serious love for being in the kitchen. After going vegan I soon discovered that good cake was a little thin on the ground so I bought myself a copy of Vegan Cupcakes Take Over The World and got baking.


I’d been vegan for about two or three years when I decided that I wanted to work for a vegan business & to raise money to help animals. I considered moving to the countryside to set up an animal sanctuary and opening up my home as a vegan B&B but I finally settled upon a vegan bakery.


It took a while to figure out how to make this goal align with my plan to raise money for the animals but it finally hit me when I was arranging a vegan bake sale. I wanted to start a vegan not for profit bakery!


Not only does this help animals because I donate 100% of the profits to animal charities but it also gives the people of Brighton a way to get their hands on delicious cruelty free baked goods from a totally vegan company. I think I’m showing people that vegan baked goods are delicious and that veganisnm ain’t so hard. I think Isa Chandra Moskowitz coined the phrase Baketivism & I love it, I think it really sums up what I’m trying to do.

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